The AI Behind Your Best-Performing Ads
How Amelda leverages multiple AI models to transform your Shopify advertising
Our Multi-Model Approach
Claude (Anthropic) — Strategic Reasoning & Analysis
Claude excels at campaign analysis, strategic reasoning, and generating detailed performance audits. Its advanced reasoning capabilities power our recommendation engine, identifying optimization opportunities across your campaigns.
GPT (OpenAI) — Creative Copy Generation
GPT's creative language capabilities drive our ad copy generation. From compelling headlines to product descriptions, GPT produces platform-optimized text that resonates with your target audience and drives conversions.
Gemini (Google) — Visual Understanding & Assessment
Gemini's multimodal capabilities enable our creative assessment pipeline. It analyzes product images, evaluates ad visual composition, and ensures your creatives meet platform-specific requirements.
From Data to Results
Amelda connects directly to your Shopify store, analyzes your product catalog and sales data, generates optimized ad content using multiple AI models, routes everything through your approval queue, and launches campaigns across Google, Meta, and TikTok.
Agentic Campaign Intelligence
Our AI agents use tool-based analysis to understand your campaign performance at a granular level. Using Model Context Protocol (MCP), agents can access real-time data, run analyses, and provide actionable insights — not just simple text generation.
AI Creative Generation
Structured prompt schemas ensure consistent, high-quality output. Our system understands ad formats (single image, carousel, video) and generates platform-aware content with proper character limits, tone, and call-to-action patterns.
Daily Performance Optimization
A 6-stage optimization pipeline runs every day: data collection, metric analysis, efficiency scoring, anomaly detection, budget reallocation, and bid adjustment. Your campaigns improve automatically while you sleep.
Intelligent Recommendations
Four specialized detectors monitor your campaigns: budget efficiency, audience overlap, creative fatigue, and opportunity identification. Results are scored, deduplicated, and delivered as prioritized, actionable recommendations.
Responsible AI by Design
Human-in-the-Loop
Nothing goes live without your approval. Every AI-generated creative, campaign change, and optimization suggestion passes through your review queue.
Content Safety
Built-in content moderation ensures all generated ad content complies with platform advertising policies. No misleading claims, no prohibited content.
Data Privacy
Your store data is used solely to improve your campaigns. We never share merchant data with third parties, and your data is never used to train AI models.
Model Tier System
Our FAST/PRIMARY/REASONING tier system routes each task to the most appropriate model, optimizing for both quality and cost. Simple tasks use efficient models; complex analysis uses advanced reasoning.
Technical Architecture
API Usage Patterns
Agentic loops with tool use, structured output with Zod schemas, and multi-turn conversations for complex analysis. Each interaction is type-safe and validated end-to-end.
Reliability
Automatic model fallback ensures uninterrupted operation. Rate limit handling with exponential backoff and request queuing during peak loads keep your campaigns running smoothly.
Efficiency
Token usage optimization through prompt caching, context window management, and result caching. Every API call is designed for maximum value at minimum cost.
Technology FAQ
How does Amelda use AI to generate ad content?
Amelda uses a pipeline approach: first, AI analyzes your products and target audience. Then, specialized models generate ad copy, headlines, and descriptions optimized for each platform. Finally, content goes through automated quality checks before reaching your approval queue.
Which AI models does Amelda use and why?
We use Claude (Anthropic) for strategic analysis and reasoning, GPT (OpenAI) for creative copy generation, and Gemini (Google) for visual understanding. Each model excels in its domain, and our routing system ensures the right model handles each task.
Is my store data used to train AI models?
No. Your data is used exclusively to generate and optimize your ad campaigns. We do not share your data with AI providers for training purposes, and all data processing complies with our privacy policy.
How does the human-in-the-loop approval work?
Every piece of AI-generated content enters your approval queue. You can review, edit, regenerate, or approve each item. Nothing is published to any ad platform without your explicit approval.
What happens if an AI model is unavailable?
Our system includes automatic fallback mechanisms. If a primary model is unavailable, requests are routed to an alternative model. Critical operations are queued and retried, ensuring no campaign disruption.